As one of the countries with majority of muslim residents in the world, Indonesia has a relatively strict regulations regarding halal certification, making businesses selling products that do not meet halal criteria (haram) now face a separate compliance requirement: they must make that status clear to consumers.
Under Peraturan BPJPH Nomor 3 Tahun 2026 on the Form and Procedure for Displaying Non-Halal Information, businesses are required to use a standardised form of non-halal labelling for products that are sold, imported or traded in Indonesia. The regulation was stipulated on 13 July 2026 and promulgated on 23 July 2026.
The rule gives practical effect to Article 110 of Government Regulation No. 42 of 2024 on the Administration of the Halal Product Assurance Sector. It does not mean that every non-halal product must obtain halal certification. Rather, products that are outside the halal certification requirement must be clearly identified as non-halal when placed on the Indonesian market.
For manufacturers, importers, distributors and retailers, the change is therefore less about obtaining another certificate and more about getting product classification, packaging and documentation right.
What Does Indonesia’s New Non-Halal Regulation Mean for Businesses?
Indonesia’s halal framework now draws a clearer line between two different obligations. Products that are required to be halal must comply with the applicable halal certification requirements and, where certified, display the appropriate halal label. Meanwhile, products that are non-halal are excluded from the halal certification requirement but must carry the prescribed non-halal information. BPJPH has expressly confirmed that non-halal products may continue to circulate, provided they comply with the applicable rules on non-halal information.
A product does not necessarily need a halal certificate simply because it is sold in Indonesia. But if its ingredients or production process place it within the non-halal category, the company cannot simply leave its status unstated. The new regulation effectively turns clear consumer disclosure into a compliance requirement.
When Is a Product Considered Non-Halal?
The assessment centres on two broad questions: what goes into the product, and how is the product made?
This means a business should look beyond the final ingredient list. Its production facilities, equipment, packaging and handling processes may also affect the product’s classification.
Non-Halal Ingredients
A product may require non-halal information where it contains materials that do not meet halal requirements.
These can include:
- Pork and pork-derived materials;
- Alcohol or materials derived from the khamr industry within the relevant regulatory criteria;
- Impure or contaminated materials;
- Certain microbial materials;
- Certain genetically engineered materials;
- Human-derived materials that do not meet halal requirements; and
- Animals that would otherwise be halal, such as cattle, goats or poultry, but were not slaughtered in accordance with Islamic requirements.
For companies importing finished goods, this makes the review of ingredient specifications and supplier documentation particularly important.
A product’s classification should not be based solely on how it is marketed in its country of origin. Businesses placing products on the Indonesian market need to consider the criteria under Indonesia’s own halal regulatory framework.
Can a Halal Ingredient Still Result in a Non-Halal Product?
Yes. This is where the regulation moves beyond a simple ingredient checklist.
A product may be treated as non-halal where its production process, facilities, equipment or packaging comes into contact with prohibited or contaminated materials and the relevant cleansing requirements under the Halal Product Assurance System (SJPH) are not subsequently fulfilled.
In practical terms, a company could have ingredients that appear halal while still facing a non-halal classification because of how the product is manufactured or handled.
For manufacturers, this places greater importance on production flow, equipment use, sanitation procedures, storage and packaging controls.
What Are the Standardised Non-Halal and Halal Label Formats?
One of the most significant changes introduced by Peraturan BPJPH No. 3 of 2026 is that businesses do not have complete freedom to design their own non-halal disclosure.
The regulation establishes standardised forms so consumers can identify the status consistently across products.
| Classification | Required Information | General Format |
| Contains pork or pork-derived materials | “MENGANDUNG BABI” (Contains Pork), accompanied by the prescribed pig symbol | Red rectangular format with white background |
| Non-halal for other ingredient or production-process reasons | “NON HALAL” | Red rectangular format with white background |
BPJPH has also published the official non-halal logos and related materials for businesses to use in accordance with the regulation.
This standardisation matters because the requirement is not simply to write “non-halal” somewhere on the packaging. The information must follow the prescribed form, including applicable specifications concerning presentation, typography and colour.
Where Must the Non-Halal Label Appear?
For packaged products, the non-halal information needs to be presented where consumers can readily see it.
The label should be:
- Clearly visible and readable;
- Appropriately proportioned to the packaging;
- Free from obstruction by other packaging elements; and
- Sufficiently permanent so that it cannot be easily removed or damaged.
Where packaging space is limited, businesses may need to use an alternative method permitted under the regulation, while still ensuring that consumers can access the required information.
For businesses, this means packaging compliance should be reviewed alongside product registration and market-entry planning, rather than treated as a final graphic-design exercise.
How Should Businesses Handle Non-Halal Products Sold in Bulk?
The rules also matter for products that do not reach consumers in conventional retail packaging.
For bulk products, businesses need to display the required non-halal information through appropriate means, such as containers, dispensers or point-of-sale signage, depending on how the product is presented to consumers.
Businesses should also retain supporting documentation establishing the product’s non-halal status.
Depending on the product and supply arrangement, this may include:
- Production flowcharts;
- Product composition information;
- Certificates of Analysis (CoA); and
- Equivalent declarations or documentation from the manufacturer.
For importers and distributors, maintaining a reliable document trail can be particularly important. The company responsible for placing the product on the Indonesian market should be able to substantiate the classification it applies.
Read more about Halal Certification in Indonesia here
What Is the Transition Period for Existing Products?
The regulation does not require every product already circulating in Indonesia to change overnight.
Products that were already circulating before the regulation came into force receive a 12-month transition period, beginning on 23 July 2026.
For businesses, this creates a practical compliance window — but it should not be mistaken for a reason to wait until the deadline.
Companies with large product portfolios may need considerable time to review ingredient sources, manufacturing arrangements, supplier declarations and packaging artwork. Starting early also gives businesses room to address products whose status is less obvious.
Does the Rule Apply Only to Food and Beverages?
No.
Although food and beverages are likely to attract significant attention because of their direct relationship with halal requirements, businesses should not assume that non-halal labelling is exclusively a food-sector issue.
Companies dealing with products covered by Indonesia’s halal product assurance framework — including relevant cosmetic and consumer products — should assess whether the new requirements affect their portfolio.
The correct approach is to examine each product against the applicable ingredient and production criteria rather than relying on broad assumptions about the industry.
What Should Companies Do Before the Compliance Deadline?
The new framework effectively places greater responsibility on businesses to understand their own products.
Companies should consider conducting a product-by-product compliance review covering four areas.
1. Review the Ingredients
Map raw materials, additives and processing aids against the applicable halal and non-halal criteria. For imported products, obtain sufficient information from overseas manufacturers and suppliers.
2. Review the Production Process
Look beyond the ingredient list. Examine manufacturing equipment, facilities, storage, packaging and possible contact with prohibited or contaminated materials.
3. Review Packaging and Point-of-Sale Materials
Identify products that require the prescribed non-halal information and update packaging artwork, labels, containers or point-of-sale displays accordingly.
4. Strengthen Supporting Documentation
Keep supplier declarations, product composition information, production flowcharts, CoAs and other relevant records in an organised compliance file.
This becomes particularly important where the company itself is responsible for determining whether the product falls within the non-halal category.
What Does the New Non-Halal Rule Mean for Foreign Companies and Importers?
For foreign businesses entering Indonesia, the regulation adds another layer to market-entry compliance.
A product that is legally manufactured and sold in its home market does not automatically satisfy Indonesia’s labelling requirements. Importers and local businesses need to consider Indonesian regulatory requirements when preparing products for distribution.
This can affect:
- Packaging artwork;
- Product documentation;
- Supplier declarations;
- Import planning;
- Distribution arrangements; and
- Product compliance reviews.
For international brands, the most efficient approach may be to incorporate Indonesia’s requirements into the product approval and packaging workflow before goods are shipped.
Halal and Non-Halal Compliance: Why the Distinction Matters
Indonesia’s latest approach is not simply about expanding halal certification.
It establishes a more explicit framework in which halal and non-halal products are treated differently but both require appropriate consumer information.
For halal products subject to certification, the focus is certification and the use of the halal label. For products classified as non-halal, the focus is clear and standardised disclosure.
That distinction has an important commercial consequence: being exempt from halal certification does not necessarily mean being exempt from halal-related compliance.
A company may not need to obtain a halal certificate for a particular non-halal product, but it may still need to assess the product and apply the prescribed non-halal information.
How Can Lets Move Indonesia Help Businesses Navigate Halal Compliance in Indonesia?
Lets Move Indonesia provides Immigration Consultation, Legal and Business Setup Consultation, and Tax Consultation in Indonesia, supporting foreign investors and businesses as they navigate the region’s regulatory environment.
For companies reviewing their Indonesian market entry or existing product portfolio, professional support can help identify regulatory requirements early, organise supporting documentation and reduce the risk of compliance issues after products are already on the market.
If your business manufactures, imports or distributes products in Indonesia, now is the time to review your product and packaging compliance before the transition period closes.
Speak with Lets Move Indonesia to assess your regulatory requirements and prepare your business for Indonesia’s evolving halal and non-halal framework.
